HOUSE OF HEADLESS
collective creativity
emotional durability
GOALS

HOUSE OF HEADLESS
Inviting wearers to be the designer, the muse, the artist, the model
by inviting participation in the the textiles, sewing, fit and studio rooms.
Involvement in the creative process helps us relate more intimately with
our clothes so that they will last longer,
deepen our connection to experiences that bring us joy,
and propel the most underrated form of sustainability: emotional durability.
An embodiment that clothing not only enhances our personal appearance; but affects our state of being, protects us from the elements, and translates into a certain psychological experience given the opportunity to become more than just skin and bones.
A celebration of human uniqueness by designing for people of different styles and backgrounds and collaborating with diverse sectors in order to understand clothing on the molecular level in order to offer better products for a more multidisciplinary customer range.
A deep seeded principle that people should be treated with dignity, respect, and fair compensation, especially in an industry that relies on the flesh of hand-eye coordination; with aspiration to expand opportunities in the apparel making sector.
A commitment to maintainining clothing consciousness by always considering the start and end of life of a garment and means to generate circularity; Coupling sustainability with a sincere, almost spiritual sentimentality.
A strategy to blend the digital and physical during the development phase, with an urgency to deploy automations that help resolve fashion commonalities such as fit, and standing ready for inventions that make making smarter.
An ode to provide transparency in order to enable group fashion discovery, redefining online social retail as a catalyst for better, more sustainable clothing grounded in collective insight, creativity, and liberation.